Ad.ly, which runs celebrity endorsements in social media, today announced the debut of its Consumer Influence Index.
The index - a top 10 list revealing which celebrities drive the most consumer traffic to advertisers' sites - ranks Lauren Conrad as the most influential celebrity online for 2010.
"If people are the new publishers, then people are the future of advertising, and celebrities are the new 'prime time'," said Arnie Gullov-Singh, CEO, Ad.ly, Inc. "That's why we define influence as the ability to get people to visit places on the Web. This simple metric is essential to social media marketing. It's how brands will decide where to spend their money."
The following celebrities drove the most consumer traffic to advertisers' campaign landing pages, Q4 holiday promotions and more:
1.) Lauren Conrad - 9.4 times Ad.ly's celebrity average
2.) Kim Kardashian - 8.7 times Ad.ly's celebrity average
3.) Khloe Kardashian - 8.5 times Ad.ly's celebrity average
4.) Snoop Dogg - 8.2 times Ad.ly's celebrity average
5.) Kourtney Kardashian - 7.9 times Ad.ly's celebrity average
6.) Paul Pierce - 7.9 times Ad.ly's celebrity average
7.) Michael Ian Black - 7.4 times Ad.ly's celebrity average
8.) Jenny McCarthy - 7.3 times Ad.ly's celebrity average
9.) Lamar Odom - 7.0 times Ad.ly's celebrity average
10.) Mark Cuban - 7.0 times Ad.ly's celebrity average
Go Lauren! : )
credit - sfgate.com, Thanks Tessa & portia!
~Kelli at Hills Freak
2.) Kim Kardashian - 8.7 times Ad.ly's celebrity average
3.) Khloe Kardashian - 8.5 times Ad.ly's celebrity average
4.) Snoop Dogg - 8.2 times Ad.ly's celebrity average
5.) Kourtney Kardashian - 7.9 times Ad.ly's celebrity average
6.) Paul Pierce - 7.9 times Ad.ly's celebrity average
7.) Michael Ian Black - 7.4 times Ad.ly's celebrity average
8.) Jenny McCarthy - 7.3 times Ad.ly's celebrity average
9.) Lamar Odom - 7.0 times Ad.ly's celebrity average
10.) Mark Cuban - 7.0 times Ad.ly's celebrity average
Go Lauren! : )
credit - sfgate.com, Thanks Tessa & portia!
~Kelli at Hills Freak
